💰 What’s the money for?

Amazon Web Services (AWS) is launching a new program called the AWS Generative AI Innovation Center.

They're throwing $100 million into it, with the money going towards funding "people, technology, and processes" that are all about generative AI. The goal here is to help AWS customers create and launch new products and services that use generative AI.

So, they're going to offer free workshops, training, and access to AWS products like CodeWhisperer and Bedrock, which are tools for generating code and text.

The program will primarily work with customers who've previously reached out to AWS (sorry fresh starting entrepreneurs) with specific plans or requests related to generative AI. And they're particularly interested in working with organisations in sectors like financial services, healthcare, media and entertainment, automotive and manufacturing, energy and utilities, and telecommunications.

With so many free initiatives, incubators & accelerators out there it seems silly to not capitalise on this?

🕳 Pitfalls/Pushback

Even with this big push, it's not entirely clear yet if AWS will become the top platform for building and hosting generative AI apps. They've had some success so far, but they've also had some challenges, like with the launch of their Bedrock platform (total flop).

But here's the thing: AWS is not alone in this. Other huge tech companies are investing bucketloads in Generative AI, including:

• Salesforce

• Dropbox

• Workday

• OpenAI

In short, Amazon is putting a lot of money and resources into generative AI, hoping to encourage innovation and new product development in this area. It's a big bet, but if it pays off, it could lead to some really cool new technologies.

& way more importantly investors like AWS are just throwing cash at the wall to see what sticks, might be time to become part of the wall!